In 2024, blogging on Medium will be more popular, no doubt, because of its more income but less expense strategy. Medium, a prominent online publishing platform, showcased remarkable user engagement and activity, underscoring its status as a major player in digital publishing:
1. Expansive Readership: Medium’s readership reached impressive heights, with approximately 100 million monthly readers by the end of 2022. A noteworthy highlight was April 2022, when the platform attracted around 145 million visitors, underlining its extensive influence and diverse reader base.
2. Big Family: The platform had over 63 million registered users, all of whom automatically followed the Medium staff account. Furthermore, Medium’s Partner Program, catering to a dynamic mix of over 200,000 industry experts, amateur bloggers, and writing enthusiasts, illustrated the platform’s appeal to a wide range of content creators.
3. Demographic Readership Profile: Medium’s audience predominantly consisted of males (55%) and was largely white (71%). Its readership was affluent, with around 53% having annual incomes over $100,000. The platform resonated particularly well with educated professionals, especially those in the 18-34 age bracket.
So, keep blogging on Medium and expand your expertise and education.
4. Growing Subscriber Base: The number of Medium’s paid subscribers saw a steady uptick, reaching over 700,000 by the end of 2020, a significant leap from 400,000 in 2019. This growth trajectory indicated a strong user commitment to the platform’s content.
5. Writer Earnings and Participation: Through its Partner Program, Medium has paid out over $28 million to writers since 2017. The year 2020 marked a high point, with writer payouts totaling over $11 million. Despite these impressive figures, it’s notable that only about 70% of writers earned money, with just 5-6% earning over $100 monthly.
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6. Milion Traffic: Medium ranked 147th globally in internet engagement, based on visitor numbers and page views. Between March and August 2021, the site averaged 182 million monthly visitors, peaking at 234.5 million in March. These statistics highlighted the platform’s substantial reach and user engagement, with visitors reading an average of 1.72 pages per visit and spending nearly three minutes daily on the site.
In summary, these figures illustrate Medium as a flourishing platform characterized by a diverse, affluent readership, a vibrant community of writers, and considerable content exposure and monetization opportunities for its contributors.
Keep blogging on Medium and reach out to your network worldwide.
You can find more about it on My Medium Post.
